Smart Offer Design

Your step-by-step roadmap to finally turning your ideas into a real, authentic offer you can confidently bring to market.

See What You’ll Learn ⤵

Learn about the course

Design and launch an offer you’re proud of in just four weeks

You’ll learn how to validate what to sell, define your ideal audience, and design an offer you’re genuinely excited to deliver. By the end, you’ll walk away with a complete blueprint, a polished pitch, and a clear launch plan—so you can stop guessing, start moving forward, and bring your offer to life with confidence.

By the end of this course, you’ll be able to:

Validate your idea with confidence:

Gain real audience insights, define exactly who you serve, and clarify the transformation you provide.

Build a complete offer blueprint:

Map out deliverables, pricing, tools, and the customer journey with clarity and structure.

Present your offer with impact:

Refine your pitch, craft your sales page, and feel confident sharing your offer with your audience.

Launch with clarity and momentum:

Develop a realistic plan with timelines, strategies, and content to take your offer to market.

You’re ready for this course if you have a solid business, the capacity to grow, and you’re excited to create a new offer that matches what your audience is asking for.

Not quite there yet? No worries! Start with our free Smart From Scratch course to solidify your idea and start building with confidence.

Meet your course instructor

Hi, I’m Pat Flynn.

When I launched my first product, I had no idea if it would work. I wasn’t clear on who it was for or if anyone would even want it. I spent weeks second guessing myself, and honestly, I almost gave up.

Fast forward to today, and I’ve built several successful businesses, including Smart Passive Income, Switchpod, and Green Business Academy. I’ve launched many offers over the years, some that became huge wins and others that taught me tough but important lessons. The common thread in every success was this: a clear understanding of the audience and an offer designed specifically for them.

That’s why I created Smart Offer Design. This course is the framework I wish I had when I started, a simple, proven process to validate your idea, define your audience, and build an offer you’re genuinely excited to deliver. My goal is to help you skip the guesswork, avoid the mistakes I made, and finally put your best offer into the world.

I’ve been where you are, and I know what it feels like to wonder if you’re on the right path. I also know the freedom that comes from getting it right. I’m here to help you find the clarity and direction to move forward, so let’s make it happen together.

Smart Offer Design Course Outline

Introduction

Welcome and Workbook

Week 1: The Big Idea

Lesson 1: Readiness Check
- See if you’re in the right spot to build a smart new offer
Lesson 2: Choosing Your Offer Idea
- Generate and explore possible offers before narrowing down
Lesson 3: Defining Your Audience
- Get specific with your offer and clearly define both your audience and their core problem
Lesson 4: Market Research
- Validate your ideas and sharpen your direction before building

Week 2: Outline Your Offer

Lesson 1: Ingredients Checklist
- A simple checklist to make sure the core pieces are in place
Lesson 2: Journey Map
- Define what happens for your customer after they say “yes”
Lesson 3: Tools & Technology
- Bring your offer to life by deciding which platforms, recording tools, and operational docs you’ll use
Lesson 4: Offer Snapshot
- Define specific deliverables that make up your offer and how to present them clearly
Lesson 5: Pricing
- Price your offer and have a starting point to work from

Week 3: Define the Details

Lesson 1: Elevator Pitch
- Put your offer into words with a clear, confident pitch
Lesson 2: Sales Page
- Create your sales page—the place where your offer really comes to life for your audience
Lesson 3: Soft Launches & Pre-Launch
- Time to think about how to launch it effectively

Week 4: Prep the Launch

Lesson 1: Launch Checklist
- An essential launch prep checklist, and different launch styles to consider
Lesson 2: Launch Timeline
- Set your launch date and map out your timeline
Lesson 3: It’s Go Time!
- You did it, congratulations!